HARRISON, AR. - The city of Harrison is actively pursuing new hotel developments to accommodate a rapidly expanding tourism sector, driven significantly by its emergence as a year-round destination for sports tournaments and its proximity to natural attractions like the Buffalo River. This surge in visitors has led to a critical shortage of lodging options, prompting city leaders to strategize for future growth.
Matt Bell, Executive Director of Explore Harrison, highlights the intense demand, noting that hotels experienced a 25-30% increase in occupancy during the final months of 2025. This growth has transformed Harrison from an overflow destination for Branson tourists into a primary draw. Bell cited an upcoming May tournament, expected to bring thousands of visitors with 64 teams, as an example of the strain on the city's current capacity of approximately 450 hotel rooms. This number was further reduced after one hotel converted into apartments, removing 90 rooms from the market.
Despite seasonal fluctuations, existing hotels report consistently higher occupancy rates compared to previous years.
In response to this pressing need, city officials are focused on attracting new hotel brands, particularly those currently unrepresented in Harrison. Bell acknowledged the lengthy development timeline for new properties, typically requiring a year for planning and an additional two years for construction. This urgency underscores the significant growth Harrison has experienced in the last two years.
Harrison's strategic push for new hotel infrastructure aims to capitalize on its burgeoning tourism economy and ensure the city can comfortably host its growing visitor base.
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North Arkansas Performing Artists Coalition (NAPAC) / The Harrison Post